Category Archives for "Content Marketing"

4 The Power Of The Editor

I was drawn to two interesting stories on inbound.org today: – The first was from Barry Schwartz at searchengineland and was titled ‘Google’s Matt Cutts: Over Time Backlinks Will Become Less Important‘ The second was from Jennifer Slegg at searchenginewatch and was titled ‘Matt Cutts: Google Won’t Devalue Links Anytime Soon‘ Woah… that’s some conflicting …

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What Makes Content Shareable?

While it is currently the source of some debate how much direct influence social signals have on a site’s SEO (see Matt Cutts’ comments in January), one thing that can’t be argued is that twitter, facebook etc are extremely important sources of direct traffic. If your blog post goes viral then you can expect to …

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