{"id":582,"date":"2014-07-03T00:01:50","date_gmt":"2014-07-03T00:01:50","guid":{"rendered":"http:\/\/top5seo.co.uk\/?p=582"},"modified":"2018-10-16T14:13:47","modified_gmt":"2018-10-16T14:13:47","slug":"white-hat-link-building","status":"publish","type":"post","link":"https:\/\/top5seo.co.uk\/white-hat-link-building\/","title":{"rendered":"White Hat Link Building: The Zen Masters’ Guide"},"content":{"rendered":"
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Link building has long been the cornerstone of SEO and with google recently confirming that they do not envisage devaluing links as a metric any time soon[<\/span>1]<\/span><\/a><\/sup>, building links to your website will remain a priority through 2014 and beyond.<\/p>\n If you want to be visible in the search engines you need links, but post Penguin[<\/span>2]<\/span><\/a><\/sup>, building the wrong kind of links will see your site penalised.<\/p>\n Confusing? A little, but fear not! Read on as we dig into how to build links in a white hat way that will see your site build authority, rise up the rankings and be safe from Penguin or any future google updates.<\/p>\n And to be sure you get the best advice available, we’ve enlisted the help of some experts…<\/p>\n<\/p><\/div>\n \t\t Before we dive into examining the most effective white hat link building methods, let us first define exactly what it is that makes a link ‘white hat’. After all isn’t any proactive link building manipulative?<\/p>\n Google has the following to say about manipulative linking[<\/span>3]<\/span><\/a><\/sup>: –<\/p>\n \n\t\tAny links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. This includes any behavior that manipulates links to your site or outgoing links from your site.<\/p><\/blockquote>\n While it is true that many (but not all) links acquired through a white hat link building campaign are intended to pass pagerank and authority (thereby potentially improving rankings), the key difference between the methods detailed below and those of a ‘black’ or ‘grey’ hat campaign is that any links acquired are ultimately given editorially.<\/p>\n That is not to say that we can’t be clever in how we attract those links (we will be), but for each method the following 3 statements remain true: –<\/p>\n Editorial choice is what makes a link white hat. As we will see, there are plenty.<\/p>\n<\/p><\/div>\n \t<\/p>\n \t\t<\/p>\n Becoming an authority in your niche is the ultimate goal for most internet marketers and one of the best ways to build that authority is by being quoted in other websites\/publications. But how do you go about getting those opportunities to impart your words of wisdom and show off your knowledge?<\/p>\n For an established blogger, the biggest problem may well be one of too many interview\/quote requests, but when you are new on the scene you will have to be a little more proactive.<\/p>\n A good place to start is by contacting smaller sites in your niche (ideally with whom you already have a relationship) and asking if they would like any quotes\/insight for upcoming articles.<\/p>\n There may also be sites in your space that hold regular interviews with other bloggers, so reach out to them and ask if they would consider you for a future interview. If you don’t have a prior relationship then give them a bit of your background (but keep it brief) and point to some of your best work.<\/p>\n Additionally, services such as HARO<\/a> (Help A Reporter Out) help to connect publishers with experts and are a good way of finding opportunities to get across your point of view\/put your name out there. Journalists are always looking for additional insight and ways to make their job easier!<\/p>\n Don’t be overly self promotional in your pitch – this is about establishing authority, not selling.<\/p>\n One SEO expert who is certainly not short of interview requests is moz founder Rand Fishkin. Rand explained why interviews are one of the best ways to earn editorial links…<\/p>\n<\/p><\/div>\n by Rand Fishkin \/ Moz<\/a><\/span><\/p>\n Click To Tweet<\/a><\/p>\n Zen Master Advice…<\/p>\n “Interviews are one of the best ways to earn editorial links from high quality sources.<\/p>\n The challenge is becoming a thought leader in a space and earning the privelege of being asked to contribute, which comes from a combination of quality, public contributions to your field and notoriety\/recognition for those contributions (which is often the result of well executed personal or company branding).<\/p>\n When you’re asked to contribute to interviews, you get the opportunity to cite your work in responses, which leads to more links and traffic. Interviews also, perhaps oddly, beget more interviews, especially if the answers you provide are robust, useful, interesting, and shareable.<\/p>\n Publications need content, and interviewing notable figures is a great way to get that content and potentially earn traffic from those interested in what the figure has to say.<\/p>\n Help the publication with great content and more publications will come your way, leading to a virtuous cycle for all parties.”<\/p>\n<\/p><\/div>\n <\/p>\n <\/p>\n \t<\/p>\n \t\t<\/p>\n Creating (and distributing) a great infographic is a fantastic way to pick up high quality links from related sites in your niche. Our brains love visual content (a picture tells a thousand words etc) and a good infographic can take a complicated topic or data set and display it in an easily digestible format.<\/p>\n There are two sides to link building with infographics:-<\/p>\n Firstly, a visually rich and compelling infographic published on your own site is ripe for outreach and for picking up social media shares. As always, the more people who view your (amazing) content, the more editorial links you will pick up.<\/p>\n The real power though comes from distributing that infographic and allowing other sites in your niche to re-post it with attribution (i.e. a link).<\/p>\n The old school method for this distribution involved an ’embed this graphic on your own site’ box with code for other webmasters to copy, but there is a problem – these links leave an obvious footprint meaning they may be devalued by google in the future.<\/p>\n Fortunately Brian Dean of backlinko has a solution:-<\/p>\n Wouldn’t it be great if you could distribute your infographic to sites in your niche and write your own custom introduction, including the link of your choice? Well it is great. And you can!<\/p>\n You can read the full process here<\/a>, but in a nutshell link building with guestographics involves: –<\/p>\n Here’s why guestographics are one of Brian’s favourite methods of building white hat links…<\/p>\n<\/p><\/div>\n by Brian Dean \/ Backlinko<\/a><\/span><\/p>\n Click To Tweet<\/a><\/p>\n Zen Master Advice…<\/p>\n “Guestographics have everything you want in a link building strategy.<\/p>\n First, it’s based on awesome, visual content. That’s the first step to any successful But as you know, content isn’t enough (not even close).<\/p>\n That’s the second thing that Guestographics have going for them: added value. Finally, it’s scalable. Not scalable in the “push a button and get 50 backlinks” sense. But just scalableWhat’s Inside?<\/h3>\n
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The Zen Masters<\/h3>\n
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\n\t\t\n\t<\/div>\n<\/p><\/div>\nPart 1: Introduction<\/h2>\n<\/p><\/div>\n
What Is White Hat Link Building?<\/h3>\n
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A white hat link builders job is to identify opportunities for editors to make that choice.<\/p>\nPart 2: Interviews<\/h2>\n<\/div>\n
Interviews Are The Ultimate Authority Boosting Links<\/span><\/h3>\n
Recommended Reading<\/h3>\n
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Recommended Tools<\/h3>\n
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Part 3: Infographics<\/h2>\n<\/p><\/div>\n
Everything You Want In A Link Building Strategy<\/h3>\n
Guestographics<\/h4>\n
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\n\t\t\tlink building campaign. Without a high-quality infographic, your Guestographic won’t work for you.<\/p>\n
\n\t\t\tThere’s no way around it: getting other people to link to you is HARD work…even if you
\n\t\t\thave the best content in the world. As David found<\/a>, pitching people with a free introduction
\n\t\t\tgreases the wheels and gets more people to link to you.<\/p>\n
\n\t\t\tenough so that it works without setting off any alarms.”<\/p>\n