Google Penguin Explained In Haiku Form

Angry Penguin

Angry Penguin (Photo credit: Wikipedia)

Wondering exactly what google penguin is and how it affects your site? Well, here’s everything you need to know… in haiku form!

Many links we built
Traffic grew and grew until
Penguin spoiled the fun

Lesson: Don’t be too aggressive with your link building.

Lots of anchor text
Pointing to our money page
Penguin shot us down

Lesson: Don’t overuse anchor text when building links.

The penguin he says
Relevancy is the key
To ranking success

Lesson: Try and gain a good proportion of your links from relevant sites.

The penguin reveals
Quality beats quantity
On all occassions

Lesson: One good link is better than 100 low quality links

Money changing hands?
Better add no follow or
Penguin will be mad

Lesson: Get caught buying or selling links without adding the nofollow attribute and face a slap from google penguin.

Google penguin is
A way to combat spammers
Many sites they fall

Lesson: Google penguin is all about targeting spammy techniques. Get caught using them and see your rankings fall.

Rankings they have gone?
To recover them you must
Disavow your bad

Lesson: Been a bit spammy with your link building in the past, caught by penguin and lost traffic? To get it back you’ll need to clean up your link profile. The first thing to do is ask the linking sites to remove the links you want out of your profile, or if that doesn’t work you can use google’s disavow tool to tell them to ignore it.

And finally…

Building your network
And real relationships is
The key to your success

Lesson: I’ve said it lots, but to succeed in internet marketing these days you have to create real relationships with other webmasters/bloggers/influencers in your niche. Share their content, comment, help them out and they’ll be sure to return the love! Those links will come and when they do, they’ll be 100% penguin safe links.

And with that in mind…

If you have enjoyed
This article on penguin
Share it with your friends

Oh, and just in case you’re not sure what a haiku is – you can find out everything you need to know here.

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About the Author

I'm a web developer, programmer, blogger and SEO expert from Glasgow, Scotland, with over 15 years experience in the industry. When I'm not writing about marketing and SEO you'll find me strumming the guitar in my band or listening to Revolver on repeat. Follow me on twitter, connect with me on google+ and add us on facebook to keep up with all the latest trends in SEO and online marketing.

Leave a Reply 13 comments

Mohammad Reaz - August 3, 2013 Reply

Nice post about link building. We must follow those steps for get safe backlinks. Thanks for your post and it’s really helpful. 🙂

    David McSweeney - August 7, 2013 Reply

    Thanks Mohammad, glad you enjoyed it!

Kate - August 3, 2013 Reply

Top 5 SEO,
I really enjoyed this blog.
Most informative.

    David McSweeney - August 7, 2013 Reply

    Thank you for your thoughts
    Comments are always welcome
    Glad you enjoyed it

Enstine Muki - August 3, 2013 Reply

Hi David,
How are you doing this weekend?

Thanks for the tut – straight to the point.
I’m also learning about haiku 😉

Have a splendid weekend bro

    David McSweeney - August 7, 2013 Reply

    Thanks Enstine, glad you enjoyed it and I’m also glad I’m doing my bit to spread the word about Haiku. Haikus are cool!

Bernard Z. - August 3, 2013 Reply

Hi David,

Allow me to sum up what I think of your post in the form of a Haiku.

Indeed a great post.
As expected from David
I will share it now.

I think I got that right, lets hope we all keep the Penguin happy.

See ya.

    David McSweeney - August 7, 2013 Reply

    You got it spot on
    Your feedback is welcome and
    Thank you for the share

Scott Craighead - August 5, 2013 Reply

Sometimes I just wish the Google updates just didn’t exist. Google never harms me but I know it will sometime. Congrats David saw your face on Blog Engage! You earned it man! – Scott Craighead

    David McSweeney - August 7, 2013 Reply

    Cheers Scott, it’s why I’m a strong advocate of ensuring your traffic comes through multiple channels. Google of course is the daddy, but it’s never good to put all your eggs in one basket.

Cole Wiebe - August 10, 2013 Reply

I’m not big on haiku’s, but I enjoyed the novel approach to delivering useful information your visitors can use in their marketing.

    David McSweeney - August 10, 2013 Reply

    Thanks Cole, yeah I think it’s good to present things in a slightly different format sometimes. Keeps things interesting for both me as the writer and (hopefully!) the reader.

Spook SEO - January 26, 2014 Reply

“Hi David!

I have enjoyed reading this article of yours. Thank you for sharing this. I also do believe that one good quality link is much better than thousands of low quality links. If we really want to rank in search engines then we need to consider having quality links in our site. On the other hand, if we really want to succeed in internet marketing, then it is just proper for us to create real relationships with other webmasters or bloggers in our niche.”

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